Auricraft
This project was part of a group competition organized by the Spanish store Ale Hop. The goal was to redesign their existing packaging to be more sustainable, functional, and user-friendly. Inspired by the simplicity of Amazon’s packaging system, we aimed to minimize material usage while improving the unboxing experience for customers.
The core idea was to redesign Ale Hop’s packaging by integrating a smart opening mechanism and a custom interior structure:
Smart Opening Mechanism
Inspired by Amazon’s functional opening system, the new design simplifies the unboxing process while reducing excess material. This feature enhances usability and reduces waste.Interior Partition Design
To ensure products remain secure during transport, we designed an interior structure made entirely of recyclable cardboard. The partition stabilizes items like fragile products or frozen goods without relying on plastic inserts.
The redesigned packaging for Ale Hop prioritizes sustainability by using fully recyclable and biodegradable cardboard, eliminating plastic, and reducing overall material usage. Its eco-friendly structure minimizes resources while maintaining functionality and aesthetics. To align with Ale Hop's playful and approachable brand identity, we developed a clean and minimalist design featuring playful illustrations, eco-conscious messaging to promote sustainability, and branding elements that enhance customer engagement. This solution strikes a balance between sustainability, functionality, and visual appeal, improving the unboxing experience while reflecting Ale Hop's commitment to eco-friendly practices.
